India may have its fair share of annual fashion shows. But none could beat the excitement of the one held on October 1, 2009, at the The Taj. In an event which has very few precedents, more than 40 CEOs graciously obliged to walk the ramp and flaunt designer wear.

The Style for Smiles fashion show was part of the Joy of Giving Week celebrated across India from September 27 to October 3, 2009. The fashion show, organized by Toofles Foundation, was symbolic of the commitment made by Corporate India to the betterment and development of the underprivileged.


Marc Robinson choreographed the show that displayed the work of designers none other than Sabyasachi Mukherjee, Wendell Rodricks, Arjun Khanna and Narendra Kumar. Shah Rukh Khan and Kunal Kapoor also made an appearance as brand ambassadors of TAG Heuer, the Swiss luxury watch brand.