India may have its fair share of annual fashion shows. But none could beat the excitement of the one held on October 1, 2009, at the The Taj. In an event which has very few precedents, more than 40 CEOs graciously obliged to walk the ramp and flaunt designer wear.

The Style for Smiles fashion show was part of the Joy of Giving Week celebrated across India from September 27 to October 3, 2009. The fashion show, organized by Toofles Foundation, was symbolic of the commitment made by Corporate India to the betterment and development of the underprivileged.

Marc Robinson choreographed the show that displayed the work of designers none other than Sabyasachi Mukherjee, Wendell Rodricks, Arjun Khanna and Narendra Kumar. Shah Rukh Khan and Kunal Kapoor also made an appearance as brand ambassadors of TAG Heuer, the Swiss luxury watch brand.

"This is a noble initiative and TAG Heuer is proud to be part of this effort. To see so many powerful men and women extending their support to various causes for the good of society is indeed heart warming. Tonight, I truly believe that, together, we can make a difference to thousands of lives."

- Jean-Christophe Babin, 

  President & CEO, TAG Heuer

"My relationship with TAG Heuer is very special and when they asked me to be a part of this wonderful initiative, I was more than happy. It is refreshing to see the captains of industry walking the ramp as opposed to models and stars. These are very busy people, and they have taken time out to give what they can to the less fortunate. It is heartening to see that those at the top are willing to share the wealth, to try to achieve some kind of collective prosperity."

- Shah Rukh Khan 

Coverage of the Style for Smiles Show

1) Outlook Business: Oodles of Toofles

2) ET Now: Charity begins from the ramp

 

3) Verve Online: CEO's walk the talk

4) The Economic Times: CEO's by Day, Models for a Cause

Read more about Give India and Toofles Foundation